"Free" in this context is a weasel word. It isn't free at all. The taxpayers instead are actually picking up (or are being forced to pick up) the expense here. Sort of like the snake eating it's tail. The Center Party is behind all of this for political profit, not out of the milk of human kindness. How this actually works is that if you take a "free" county bus out of Tartu, the bus driver won't let you out within Tartu city limits even if you nicely petition him or her for a stop. Another bastard idea then that Bernie Sanders in his mansion in New England would surely whole-heartedly approve of. Free s*#t that isn't really free at all when you look at it just the slightest bit.
And you're being digitally tracked and followed the whole time. Trade your privacy to Center Party's Big Brother then for your "free" trip that you and other people are actually paying for out of your taxes. This intentionally mislabeled packaging of a service that the taxpayer is funding as supposedly being "free" is actualy slippery and dishonest political profit sophistry (deceptive reasoning). Sneaky politicians along with such "journalists" who parrot the jive of the politicians instead of explaining the real story and the rest of the story to the public, not all members of which are used to critical thought or know what the Center Party is actually up to. So we cannot call this little feature a prime example of journalists serving the public well or independently. But then Estonian Public Broadcasting has a reputation for almost always being the poodle of the Party or coalition that happens to be in power at the moment. All reactive downstream reporting, nothing upstream that might be a couple of steps ahead of the politicians and keep them on their toes.