According to the press release issued by the Estonian Credit Union, the name Northern Birch reflects an opportunity to bridge cultures, where north meets north. It represents the feeling of growth and sustainability. The birch tree is unique to the north, it is hardy and persistent. It often grows in a cluster, in groups scattered through northern forests – like a community.
The amalgamation as Northern Birch Credit Union will be effective January 1, 2020 and the new brand identity will be implemented in a phased approach over the coming year.
LCU brings with them two branches; one in the Latvian Cultural Centre in Toronto and the other in Hamilton. The amalgamated credit union will work to provide access to accounts and to make ECU products & services available at these branches as quickly as they can.
