The key words Estonians used the most in the Google search engine in 2021 show that people were interested in the European Football Championships, Estonian local elections and national television ETV show host Grete Lõbu, Estonian public broadcaster ERR reports.

While 2020 was dominated by the coronavirus pandemic, in 2021 people turned to sports and entertainment - the most popular search was "Euro 2020". People also searched about politics, especially the local government elections in October, pension reform and electricity prices.

Some pandemic-related words did make it into the top-10, "terviseamet" ("Health Board") and "digiregistratuur" ("digital registry") were 7th and 8th according to the results.

The most searched person was ETV current affairs show "Ringvaade" host Grete Lõbu. President Alar Karis also made the list of popular people, as did tennis player Anett Kontaveit and Prime Minister Kaja Kallas.

Globally, the sports topics dominated the searches, global top 5 below:
1) Australia vs India
2) India vs England
3) IPL
4) NBA
5) Euro 2021
6) Copa América
7) India vs New Zealand
8) T20 World Cup
9) Squid Game
10) DMX

The most popular Google searches in Estonia 2021:

Euro 2020
Valimised 2021
Grete Lõbu
Elektri börsihind
Pensionikeskus
Tambet Sild
Terviseamet
Digiregistratuur
Nordpool
Avatud Talude Päev 2021

The most popular events 2021:

Euro 2020
Valimised 2021
Eesti Laul 2021
Australian Open
Eesti Vabariigi aastapäev
Tartu maraton
US Open
Eurovision 2021
Isadepäev
Ironman Tallinn

The most popular people 2021:

Grete Lõbu
Tambet Sild
Liisa Koppel
Alar Karis
Anett Kontaveit
Margus Saar
Karel Viigipuu
Christian Eriksen
Gabby Petito
Kaja Kallas

Märkmed: