What to make of this new product?
You probably already know that Estonians to this point don't yet have a single catch-all word for "bread" -- leib, while used in the general and proverbial senses, refers to dark or rough-textured rye, while sai is white bread.*
I think there's a time and a place for both, but as suggested in the clip, some people feel rather strongly toward either white or black. Restaurants offer four or five complimentary slices of both in the basket, just in case, after a nasty incident in a tavern in the late 19th century. For some, black leib is the most quintessentially Estonian food there is (and certainly one of the most yearned-for foods for Estonians abroad); others view refined sai as more civilized.**
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